Why Seasonal Meat Choices Taste Better

Just like fruit and vegetables, meat has seasons — and choosing seasonal options can significantly improve taste and value.

Seasonal meat often comes from animals raised naturally according to the time of year, resulting in better flavour and texture. For example, lamb is at its best in spring and early summer, when animals are grass-fed and mature at a natural pace. Game meats are typically available in autumn and winter, offering rich, distinctive flavours.

Seasonal choices also tend to be more affordable, as availability is higher and production is aligned with natural farming cycles. This means better value without compromising quality.

Another benefit is sustainability. Seasonal farming reduces the need for intensive feeding, transportation, and artificial production methods. By choosing seasonal meat, you’re supporting ethical practices and reducing environmental impact.

A good butcher can advise on what’s currently in season and suggest recipes to match. From summer barbecues to hearty winter stews, eating seasonally helps you enjoy meat at its very best — just as nature intended.